About us

ROÁR is a brand of swimwear and cruise wear born in Ukraine. 

It is the renewed embodiment of the Elegance brand, founded in 2015. 

In recent years, Elegance has become more than just swimwear and lingerie, so this story needed to change. The rebranding means that even more stylish swimwear, cruise wear, and exclusive sets will amaze your imagination and become a part of the wardrobe of real fashionistas! 

Women choose us to create bright and unforgettable memories. 

Each ROÁR product is a piece of art that emphasizes the beauty of the body and helps you feel confident and attractive. From the packaging, ROÁR outfits give our protagonist the feeling of "celebrating every day" and inspire her. 

In addition to creating memories, the variety of choices unleashes a woman's creative nature, allowing her to experiment with looks by combining different textures, vibes, and colors. 

Women choose ROÁR in pleasant anticipation of a special meeting with a new identity that will surely make others fall in love with them and, most importantly, their own. 

Every new order is a unique date with yourself.

ROÁR. Never be the same.